PURPLE SHAMPOO BRASS CONTROL: Neutralizes yellow and orange tones using concentrated Violet 2 pigments that target discoloration at the root; our shampoo for women and men is ideal for blonde, gray, silver, and highlighted hair wanting a cooler, brighter finish
HYDRATION WITHOUT DRYNESS: The shampoo for blonde hair strengthens and moisturizes with Oat Protein, which helps keep color-treated hair soft and easy to detangle; with Japonica Flower Extract and Hydrolyzed Keratin, it protects color-treated hair and reduces the dryness and brittleness often caused by purple brightening shampoos
GENTLE FOR COLOR-TREATED HAIR: The purple hair shampoo is formulated with clean ingredients and free from sulfates, parabens, phthalates, and harsh chemicals, making it a gentle, weekly option for sensitive scalps
LIGHT AND CLEAN FRAGRANCE: Features a light, fresh scent that enhances your wash routine without the strong chemical smell of many sulfate-free purple shampoos, offering a subtle fragrance that complements its botanical blend without lingering
DURABLE AND RESPONSIBLE PACKAGING: The hair color shampoo bottle uses 40% wheat-straw to reduce plastic while maintaining strength, with a reinforced design that prevents leaks and protects the formula
