{"product_id":"b0fwnf3d5k","title":"FLUX UP Purple Shampoo for Blonde Hair Women \u0026 Men – Blonde \u0026 Silver Hair Toning – Sulfate-Free Anti-Brass Purple Shampoo for Blondes, Highlights \u0026 Color-Treated Strands – 8 fl oz","description":"\u003cdiv\u003e\n\u003ch1\u003eAbout This\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003ePURPLE SHAMPOO BRASS CONTROL: Neutralizes yellow and orange tones using concentrated Violet 2 pigments that target discoloration at the root; our shampoo for women and men is ideal for blonde, gray, silver, and highlighted hair wanting a cooler, brighter finish\u003c\/li\u003e\n\u003cli\u003eHYDRATION WITHOUT DRYNESS: The shampoo for blonde hair strengthens and moisturizes with Oat Protein, which helps keep color-treated hair soft and easy to detangle; with Japonica Flower Extract and Hydrolyzed Keratin, it protects color-treated hair and reduces the dryness and brittleness often caused by purple brightening shampoos\u003c\/li\u003e\n\u003cli\u003eGENTLE FOR COLOR-TREATED HAIR: The purple hair shampoo is formulated with clean ingredients and free from sulfates, parabens, phthalates, and harsh chemicals, making it a gentle, weekly option for sensitive scalps\u003c\/li\u003e\n\u003cli\u003eLIGHT AND CLEAN FRAGRANCE: Features a light, fresh scent that enhances your wash routine without the strong chemical smell of many sulfate-free purple shampoos, offering a subtle fragrance that complements its botanical blend without lingering\u003c\/li\u003e\n\u003cli\u003eDURABLE AND RESPONSIBLE PACKAGING: The hair color shampoo bottle uses 40% wheat-straw to reduce plastic while maintaining strength, with a reinforced design that prevents leaks and protects the formula\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch1\u003eOverview\u003c\/h1\u003e\n\u003cul\u003e\n\u003cli\u003eBrand : FLUX UP\u003c\/li\u003e\n\u003cli\u003eItem Form : Liquid\u003c\/li\u003e\n\u003cli\u003eHair Type : Blonde\u003c\/li\u003e\n\u003cli\u003eScent : Purple Shampoo\u003c\/li\u003e\n\u003cli\u003eAge Range (Description) : Adult\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e","brand":"ILLENA","offers":[{"title":"Default Title","offer_id":53076768981295,"sku":"B0FWNF3D5K","price":14.83,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/1091\/0511\/files\/61u3G4WJOAL._SX679.jpg?v=1769210522","url":"https:\/\/goillena.com\/products\/b0fwnf3d5k","provider":"ILLENA","version":"1.0","type":"link"}